Bunge Annual Report

The annual report builds on the idea of “unlocking value” through “seeing what no one else” was able to see, therefore achieving success, efficiency and transformation. The book, the main piece of this multimedia set, contains “secret” folders, that serve as a pay-off for the story, as a metaphor to the idea of “seeing beyond”. On the website, this concept is preserved through the reveal of secret self-contained modules, keeping the experience consistent throughout.

Art Direction  ·  Branding  ·  Communication Strategy 2015